Behind the Blue Oval
The Ford Motor Company is a renowned American vehicle manufacturer with more than 110 years of experience. It is most famous for introducing the first moving assembly line (at the Highland Park facility in 1913) instead of hand assembly. This new method was very cost-effective, it allowed to make vehicles affordable for middle-class buyers and contributed to a great popularity of the Ford Model T (in total, over 15 million units were sold during its production run). Today Ford is one of the leaders of the automotive industry with more than 201,000 employees and 67 plants around the globe. Vehicles produced by Ford and its subsidiary Lincoln are known worldwide, being praised for their excellent durability, comfort, and advanced technologies.
Apart from cars, trucks, and SUVs, Ford's product line also includes hybrid electric vehicles, such as the Escape Hybrid, C-Max Hybrid/Energi, Fusion Hybrid, Fusion Energi, and Focus Electric. Besides, the company produces EcoBoost engines, the line of turbocharged, direct injection gasoline motors developed in collaboration with FEV engineering. These cutting-edge motors provide the torque and horsepower of naturally aspirated engines with larger displacement. In addition, EcoBoost power plants deliver about 20% better fuel economy and 15% fewer greenhouse emissions.
State-of-the-art technologies combined with more than a century of experience allow Ford to be one of the industry leaders nowadays. It is the fifth largest automaker in the world and the second largest in the United States. In Europe, Ford is the fifth largest vehicle manufacturer as well. Besides, it is the largest family-controlled company in the world. The numbers speak for themselves – for five consecutive years (from 2011 to 2015) the brand sold more than 2,000,000 vehicles a year, with over 2,613,000 in 2015.
Nowadays it is difficult to find a person who hasn't heard of the Ford F-150 and the Ford Mustang, which celebrated its 50th anniversary in 2014. And unlike early Fords, modern Mustangs and F-150s, as well as other models, are no longer limited to the stock look and configuration. Rapidly growing automotive aftermarket offers a variety of performance upgrades, exterior and interior modifications, lighting solutions and audio systems. Almost every local store and body shop offers aftermarket accessories for the most popular Ford models, and with a growing number of on-line retailers, the choice is virtually limitless. For instance, thousands of Ford accessories and parts are available at CARiD (http://www.carid.com) — more than any local dealer could ever stock.
After the debut in 1964, the Mustang by Ford has been produced continuously up to the present time. Another legendary car is the Ford GT, whose second generation was unveiled in 2015. As well as the model of the first generation manufactured in 2004-2006, the automobile is considered a spiritual successor of the famous sports car of the 1960s, which was also named the GT.